More Ledes: Meeting Deadlines

One of us did a really solid job on this assignment. Crisp ledes, filled with the most important details, presented in a way to emphasize meaning and context.

Problem was, the time stamp on the email said it was received at 9:10 a.m. The deadline was 9 a.m. It was 10 minutes late. Just 10 minutes, right?

Wrong. When it comes to deadlines, there's no such thing as, just anything. That's an automatic 0.0.

Is there a journalistic value reason for that? You bet. An editor can work with a piece o' crap story, no matter how bad it is. They can fix it and clean it up sufficiently as long as they have it. But they can't work with nothing. Nor can you fill up a newspaper page or a TV script with nothing.

Think about it: have you ever watched the 11 o'clock news, when they've started the show by saying, "Our scripts aren't ready yet; come back in 10 minutes"? Me neither. That's because it simply isn't allowed to happen. And those who may be tardy with the occasional deadline are soon asked to find something else to do for a living.

It's a lesson I'd rather have you appreciate the severity of in this class, than on your first internship or job. Here, it's a shitty grade on one assignment. Out there, it's a derailment of your professional career.

It's your responsibility to make sure you don't forget an assignment, as it is in the real world. It's your responsibility that you're not even one second late on your deadline, as it is in the real world. And as in the real world, it's your responsibility to make sure your assignment is routed to the right place, which in this case is omars@msu.edu.

Them's the breaks, folks. It sucks, but let's at least learn from these errors so we don't repeat 'em.