Tuesday, July 26, 2016

Vid #1: Let's Look At Some Videos!

Okay, so here's the video recap, in order in which video was turned in. I ask that you please look at EACH video and read my comments for EACH video (not just your own!), so we can learn like we've learned from each other throughout this semester.

Overall, I thought we did very, very well on this assignment, especially considering it was a first-time video in this class. Lots of good B-roll, good story flows, ect. Certainly some things that can be tweaked, but that's to be expected. 

Let's look for what worked and what didn't and what we could borrow for the next time and what we need to avoid doing again.

BTW, unless you received an email from me noting a specific grade, your grade for this exercise was a 4.0, with it equaling a practice story in final grade weight. (Future assignments will be evaluated and graded much more specifically based on execution and will be of higher grade weight, though).

Here we go:

Patricia: We needed more B-roll inside of the interview segments, like this: we start with the head shot of someone being interviewed, and then while they are still talking we add B-roll with their voice but minus the head shot, and then while they continue to talk we return to the head shot to close the segment.

We have one audio track, but the visual goes from talking head to B-roll showing what the talking head is talking about and then back to talking head.

Hannah: We lack B-roll with the first interview subject but we do have it for the second. Instead of panning the camera for B-roll, you are better off taking a bunch of shots from different angels and cobbling them together so we can better see things. The pans just made things seem blurry and hard to follow.

I did like how the segment was broken up by question rather than by interview subject. It allowed us to go back-and-forth between speakers, like we would in a real conversation. And, no matter how steady you THINK you're holding the camera, you're better off using a tripod or another firm base to shoot from.

Noah: Let's be sure to follow the rules of journalism as we have learned them: we need sources first identified by first and last names and title; use captions for attribution, etc. And let's make sure our interview subjects don't have their faces cut off, like we do here. That's sloppy shooting.

Plus, when shooting with our phones be sure to shoot horizontally so your image fully fits on a TV or laptop screen, and not vertically like we do here.

Amy: Like many first videos, we are lacking B-roll showing people what they are doing. When we interview the kid and he talks about going to camp and playing soccer and whatever, we need to show him at camp and playing soccer and whatever. Show me; don't just tell me what they are talking about.

Samantha: We don't have to have the person say their name, since the caption already lists it. Let's save audio for what they have to say if the caption is saying who they are.

But we do have lots of B-roll here! Again, be sure if you are shooting with a phone that you do so horizontally (sideways) and not vertically (upright) so the shot fully fits into a horizontal TV or laptop screen.

Lai: The B-roll needed to be used DURING the interview segments, not before or after. We want to show people what they are talking about WHILE they are talking, and it shortens the video as well.

Plus, once again: shoot horizontally, not vertically!

Anthony: LOOK AT THIS VIDEO!!! THIS IS HOW B-ROLL SHOULD BE!!! It's exactly what it should be, and it's placed exactly where it should be: it's showing what the person is talking about, as they talk about it.

One thing is missing, and that's a lede caption showing the audience what they are about to watch a video of: what are you up to this summer? Again, let's not forget the basics of what we learned this summer doing practice stories, and apply those lessons on our video assignments.

That means having good ledes (via captions) solid attribution (again, via captions), good sound bytes (like quotes), etc.

Jacob: Again, shoot horizontally! And we need B-roll!

Carina: Again, we need B-roll while the subject is talking; not before or after. And we need them talking more; get them to go into detail about what they are doing and why and how it's affecting them, good or bad. Just like with print, the heart of a good story comes from thorough interviewing and then sharing as much of the good stuff as possible with your audience.

















Monday, July 25, 2016

JRN 200: Your Homework For The Week Of Monday 7/25

First, I will have your third and fourth out-of-class story pitches back to you by later this week. Here are your story deadlines:

*** Your third out-of-class story will be due no later than 9 a.m. Friday, Aug. 5 to omars@msu.edu.

*** Your optional fourth out-of-class story will be due no later than 9 a.m. Monday, Aug. 15 to omars@msu.edu.

Second, we will have second and third video and blog assignments to do.

*** For your second multimedia assignment, we will use video and blog formats like those in our first assignments, but instead of having sorta irrelevant topics, you will take all of or an aspect of one of your first two out-of-class stories, and do a video/online preview/online recap for it.

That would include:

... a 1-2 minute video, uploaded to YouTube, with B-roll and at least two source interviews on-tape;

... a 100-200-word preview or one side of the issue, posted to blogger.com and done in a journalistic style, taking a look at the issue going into your reporting, with at least two relevant working hyperlinks embedded in the text;

... and a 100-200-word recap or other side of the issue posted to blogger.com and done in a journalistic style, taking a look at what you discovered about the issue/how it ended, with at least two relevant working hyperlinks embedded in the text;

For this exercise, you may re-interview sources from your previous stories or interview new sources. You may also use what you gathered and your notes from your original stories in putting together your new media news products.

Also, when I say you can do the entire comprehensive story or just an aspect of it, this is what I mean: let's say you did a story on the pros and cons of living off-campus vs. on-campus. The video and tweet stream may just look at one aspect, such as student opinions on the issue. The preview online story might look at the experiences of on-campus residents; with the recap looking at off-campus viewpoints. None of the mediums necessarily have to look at the issue as broadly as you did in a traditional text story (though you may do so if you so choose).

Your deadline for the second multimedia assignment will be 9 a.m. Monday, Aug. 1, via email to omars@msu.edu. Please put ALL your links to your work into a single email, with the subject line of MM2.  

*** Then, you will have a third multimedia assignment, using the same parameters as the second. But your topic will be the same as your third out-of-class story. So when you do your interviews for your third out-of-classer, be sure to gather material for all mediums at the same time: print, video and online.


Your deadline for the third multimedia assignment will be 9 a.m. Monday, Aug. 8, via email to omars@msu.edu. Please put ALL your links to your work into a single email, with the subject line of MM2.  

If you need any assistance, contact me ASAP. And good luck, everybody!

MM #2: Some Examples From The Past

Below are links to the second video assignment from some JRN 200 classes in the past few years. Now, in looking at these don't focus too much on technical quality. Like you, they were taking their first real journalism class, and like you they were using basic equipment of varying quality.

Instead, look at the principles they're trying to establish: thorough interviews of a broad variety of sources -- everyone from direct participants to neutral experts. Good B-roll that shows what is being talked about. Frequent use of captions and attribution.

Let's take a peek, shall we? 

The benefits of studying abroad, making nice use of still pics as B-roll.

Social media on campus. Good b-roll here. Preview sets up issue; recap get answers to questions. Twitter a good mix of main ideas, quotes and data.
 


Downtown restaurants. Look at how the neutral experts set the background and offer explanations. Plus, look at the variety of B-roll and the use of captions to highlight key points. 

Roommate conflicts. In this video, instead of letting Subject A say everything in one shot, and then Subject B saying everything in one shot, we go back-and-forth between A and B. It makes the interviews more conversational in tone. After all, when we talk in groups, it's back-and-forth, without the need for any one person to say everything at once, right?

Pets on campus. Basic, to-the-point style.

Is 'Jersey Shore' degrading to women? We even have a neutral expert in this vid!

The Old Town neighborhood. Lots of varied B-roll. This was the first general topic vid project ever for a student who has since graduated and now is a reporter at a Grand Rapids TV station! 


Do these give you any new ideas on how you'd like to do YOUR video, or the best ways to do it?

Thursday, July 21, 2016

Out-of-Class #2: A Typical Example

July 18, 2016
OUT OF CLASS 2

The National Cherry Festival brings over 500,000 people, millions OF WHAT? of revenue, a “sense of community pride”, PUNCTUATION GOES INSIDE OF QUOTE MARKS LIKE THIS,” and traffic annually to Traverse City, Michigan, according to Michael Norton, a media relations manager at Traverse Coty Tourism.

Norton said, “There is certainly no doubt that the Cherry Festival fills our local businesses, but that is not the main value of this event. The greatest contribution the Cherry Festival makes to our local tourism industry is not what it does, but what it is: a symbol of community pride, volunteerism, friendliness, and fun that helps define Traverse City to the world.”

Norton also said, “It provides us with something that marketing gurus and Public Relations professionals struggle endlessly to invent: a powerful branding tool that shapes public perceptions of our community for both residents and potential visitors—not just for a single week in the summer, but for all 12 months of the year.”

According to an exhaustive study by Traverse City Tourism in 2012, over 3.3 million trips were made to the Traverse City area. These trips resulted in an estimated $1.18 billion in direct spending.

“The National Cherry Festival itself works with an annual budget of roughly $2.3 million which has a huge impact on the city,” said Trevor Tkach, the director of the Cherry Festival.

The impact of the festival is evident on hotels, restaurants, and businesses all over the community.
Justin Mortier, a managing partner at the Grand Beach & Sugar Beach Resorts said the busiest time of the year at his resorts is July through mid HYPHEN HERE August.

Mortier also said, “We are sold out most nights. The Cherry Festival provides awareness and tourism all summer long.”

Michelle Stockman, an associate manager at Panera Bread in Traverse City, says the National Cherry Festival and summer tourism brings many people into the restaurant.

Stockman said, “Our Panera Bread is in a central location that makes it an easy target for tourists. We are perfectly located where citizens from nearby townships and tourists from downtown alike all have an equally easy commute. Our great location comes into play during the summer season, in particular the Cherry Festival.”

“Panera Bread fed more than 750 customers on Friday, July 8, 2016 (the second Friday of the Cherry Festival). This ranked among the top 5 busiest days we’ve had thus far.”

Some locals, though, emphasize that there are a few downsides of festival on Traverse City.

A Traverse City resident of 17 years, Jessie Black said, “Many tourists don’t respect this city during the Cherry Festival. It makes me upset that when I go to the beaches or downtown, there is trash everywhere on the ground. Not cool.”

Black also said, “I work in downtown Traverse City so finding parking everyday and traffic is a big issue for me. The overcrowding during the Cherry Festival is expected every year.”

Jodi Brady, a Traverse City resident for 27 years, said traffic is a huge problem during the festival. 

“My normal 15-minute drive to work, turns into a 30 to 40-minute drive,” said Brady, who admits to becoming frustrated with this large amount of tourists.

Brady said, “Although, it’s nice to see the festival bring in tourists from all over, I do look forward to the winter months.”

Howard Rose, a Traverse City resident for 10 years, does not feel this way, though. He said he is a waiter at Red Mesa Grill and the tourists attending the Cherry Festival help put money in his pocket.
Black, Rose, and Brady all said they attend the Cherry Festival annually.

Rose says he enjoys the fireworks, carnivals rides, and parades, while Black says she likes to talk to the tourists.

Black said, “It's fun to talk to some of the “fudgies” QUOTES INSIDE OF QUOTES USE SINGLE QUOTE MARKS, LIKE 'THIS'to hear where they come from and why they wanted to visit our beautiful city. “Fudgies” QUOTES INSIDE OF QUOTES USE SINGLE QUOTE MARKS, LIKE 'THIS'  is a slang term for tourists, because they are known to buy fudge. We all sometimes take for granted that this is our beautiful home. The large abundance of tourists reminds me how lucky we are to live here.”

749 words

REFERENCE LIST

Jessie Black, resident of Traverse City, (231)313-7592
Jodi Brady, resident of Traverse City, (231)590-2039
Justin Mortier, Managing Partner at Grand Beach & Sugar Beach Resorts, (231)939-0100
Michael Norton, media relations manager at Traverse Coty Tourism, mike@traversecity.com
Howard Rose, resident of Traverse City, (231)499-4302
Michelle Stockman, Associate manager at Panera Bread, (231)932-0446
Trevor Tkach, director of the National Cherry Festival, trevor@cherryfestival.org


ASSIGNMENT GRADE: (REDACTED)

INSTRUCTOR COMMENTS: A VERY NICE JOB WITH WHAT WE HAD HERE, BUT WE WERE MISSING TWO BIG SOURCE GROUPS: FIRST; TOURISTS THEMSELVES. I MEAN, THE STORY IS ABOUT TOURISM, SO DON’T WE HAVE TO TALK TO TOURISTS? LET’S NEVER FORGET TO TALK TO THE PEOPLE WHO ARE THE POINT OF OUR STORY. SECOND, WE NEEDED A NEUTRAL EXPERT LIKE AN URBAN PLANNING PROFESSOR OR A TOURISM PROFESSOR (YES, THERE ARE SUCH PEOPLE OUT THERE) WHO COULD CONTEXTUALIZE WHAT IS HAPPENING IN TRAVERSE CITY AND SEE IF WHAT IS GOING ON THERE SPECIAL OR NOT OR TYPICAL OR NOT OR BETTER OR WORSE THAN OTHER PLACES AND PROVIDE A NEUTRAL CASE AS TO THE PROS AND CONS OF TOURISM.

Out-of-Class #2: Another Example

7/17/2016
Robotics

Imagine to wake up tomorrow to find out that characters from The Terminator or I, Robot QUOTE MARKS GO AROUND MOVIE NAMES, PER AP STYLE actually existed.

Sounds crazy, maybe not.

It is no mystery that robotics has come a long way in the past years. While the robotics described in movies and TV series might still be far away, there are new types of automation which are shaping the future.

Giuseppe Colombina is and AN, INSTEAD OF AND engeneer MISSPELLING: ENGINEER, NOT ENGENEER with more than 25 years of experience in the robotics field. He has worked for the Italian Aerospace Agency as well as with Comau, a company which creates industrial robots.

“I have been around for a while. I have seen technology from Sophia to Asimo, it is a very exciting time for robotics.”  HE SAID. ATTRIBUTE!

Sophia, a robot mention by Giuseppe, USE LAST NAMES ONLY ON SECOND AND SUBSEQUENT REFERENCES, PER AP STYLE is a robot capable to recreate more than 62 facial expression. Giuseppe said that this robot was the first to ever replicate the human emotion to its fullest. “Machinery is not usually thought as something with emotions” as stated by Giuseppe, “which is the reason why this project was so surprising.”

Another robot mentioned by Giuseppe USE LAST NAMES ONLY ON SECOND AND SUBSEQUENT REFERENCES, PER AP STYLE is Asimo. Honda, the car company, financed Project Asimo in the early 2000s. START NEW PARAGRAPH HERE; DON’T HAVE TWO SOURCES IN THE SAME GRAF Gabriella Corvara is a former member of the development team for Honda. She explained SAID, INSTEAD OF EXPLAINED that “Asimo is a robot which can move, jump and interact with other robots. It took over 500 minds to create it and it marked the beginning of the era for anthropomorphic robots.”

However, as said by Giuseppe, t USE LAST NAMES ONLY ON SECOND AND SUBSEQUENT REFERENCES, PER AP STYLE hese robots are still very far from being perfect. Automation is important to help people in their everyday life, this is where collaborative robotics takes stage.

Comau is an Italian company which produces automation for many modern industries. On their website it is possible to see robotics arm that cut, weld and transport heavy pieces of metal. However it is their latest research which is creating a new field for automation.

Collaborative robotics, as explained by Comau employee Eugenio Spinolo, is “the ability of a robot to work alongside a human to aid them during their everyday job life.”

Robots are being changed to be able to work with humans without hurting them. Eugenio USE LAST NAMES ONLY ON SECOND AND SUBSEQUENT REFERENCES, PER AP STYLE elieves that “while having a robot passing you tools could be a progress, we are trying to make robots that can work simultaneously on the same project as a human.”

The hardest part of this project, as explained by Eugenio, USE LAST NAMES ONLY ON SECOND AND SUBSEQUENT REFERENCES, PER AP STYLE. PLUS, JUST USE SAID, NOT AS EXPLAINED BY  is that robots are not meant to react with humans. In the traditional sense, automation repeats the same task over and over without ever being disturbed.

“We now have to place cameras and motion sensors to be able to react to what a human might be doing.” HE SAID. ATTRIBUTE!

This can also change what society thinks of robotics.

Professor Bodega WE NEED A FIRST NAME HERE; USE FIRST AND LAST NAMES ON FIRST REFERENCES, PER AP STYLE is a doctor in philosophy and the director of the humanistic division of the Universita’ Cattolica di Milano. He has worked with Italian robotics for the past 5 years to understand the changes in automation with relation to societies. GOOD NEUTRAL EXPERT

“It has been seen that robotics is often times thought of as something which takes away jobs, while it is now something that could be helping people’s lives.”

Bodega was one of the first people to investigate on robotics exoskeleton to help the paraplegic. He said that the technology is not ready yet to be mass produced, however it can help people lift objects much bigger than them.

Bodega believes that collaborative robotics could be implemented in every field. Medical personnel is already benefitting from automated surgical tools and lifesaving robots such as automated defibrillators. Bodega also added that, “new robots are being made to be barman, chefs and even gardeners.”

“Ultimately robotics is evolving from taking the place of humans to helping them do their job safely and efficiently.” Said Dr. Bodega. JUST BODEGA; DON’T USE TITLES ON SECOND AND SUBSEQUENT REFERENCES, PER AP STYLE “People are starting to get used to the idea of working with automated entities which is where the future is heading.”



Word count: 652 700-WORD MINIMUM ON THIS ASSIGNMENT

Many interviews were conducted over the phone and in Italian so I had to translate them. Some of the people (Gabriella Corvara, Eugenio Spinolo and Dr. Bodega) don’t speak English very well.

Giuseppe Colombina
Phone: +01 011 004 9111
Gabriella Corvara
Phone: +01 025273251
Email: not given
Eugenio Spinolo
Phone: +01 011 004 9111
Dr. Domenico Bodega
Phone: +1 02 72341
Email: not given

ASSIGNMENT GRADE: (REDACTED)


INSTRUCTOR COMMENTS: NICE JOB ON THIS ASSIGNMENT. A NICE RANGE OF SOURCES. I THINK WE COULD HAVE GOTTEN A BIT MORE INTO QWHY; WHY IS THERE A DEMAND OR NEED FOR GRATER AUTOMATION? WHAT CAN IT DO THAT’S BETTER? WHAT ARE THE CONSEQUENCES? PLUS, I THIBNK OUR LEDE SEQUENCE WAS OKAY BUT COULD HAVE BEEN MORE DEFINITIVE BY HIGHLIGHTING WHAT YOU DISCOVERED: WHAT THIS MEANS AND WHY IT’S HAPPENING. LET’S BE SURE TO ALWAYS LOOK FOR THAT END RESULT AQND ULTIAMTE OUTCOME WHICH CAN ANSWER A KEY QUESTION FROM A READER’S PERSPECTIVE: WHY SHOULD I CARE?

Out-of-Class #2: Another Example

7/18/16
SOUTH LYON HOTEL FIRE

The beloved South Lyon Hotel experienced a tragic fire early morning on Thursday, June 23rd        JUNE 23, NOT JUNE 23RD, PER AP STYLE that left the restaurant unable to provide it’s ITS’, NOT IT’S historic business.

Around 2 a.m. the fire department was called into action when the three remaining employees at the restaurant detected the fire and exited the building safely, according to the restaurant’s statement.

Corry Bala has been part owner of the Hotel HOTEL IS LOWER CASE WHEN NOT USED IN ITS FULL AND FORMAL TITLE, PER AP STYLE for roughly 15 years and is devastated by the recent fire, according to his interview, HE SAID, INSTEAD OF ACCORDING TO HIS INTERVIEW however he is hopeful for the future.

“It is our belief that we should be able to be up and running again within a year.  During this year, certainly, members of our community will be without us,” Bala, restaurant co-owner and general manager COMMA HERE said. “We've spent a good amount of time and effort to support various causes and charities and whatnot, which we will be unable to do during this time.  All I can say is that we will stay as involved in the community as we are able to, without actually functioning as the South Lyon Hotel.”

The Oakland County Sheriff’s Department told Bala that the fire was most likely caused by “some sort of electrical issue in the office,” Bala said. “Another possibility may involve a grease build-up on one of the roof-mounted units that vent the hot air from the kitchen.  Presently, our insurance company is investigating this possibility.”

The Hotel HOTEL IS LOWER CASE WHEN NOT USED IN ITS FULL AND FORMAL TITLE, PER AP STYLE is currently taking action in order to get back on track, according to the restaurants RESTAURANT’S, SINGULAR POSSESSIVE, INSTEAD OF RESTAURANTS, PLURAL online statement. They are dealing with insurance matters and holding off on fundraising efforts.

Ever since 1867 the Hotel HOTEL IS LOWER CASE WHEN NOT USED IN ITS FULL AND FORMAL TITLE, PER AP STYLE has provided it’s ITS’, INSTEAD OF IT’S customers with quality service and quality food. HOW DO YOU KNOW THIS? ATTRIBUTE! “Whenever I went to the Hotel HOTEL IS LOWER CASE WHEN NOT USED IN ITS FULL AND FORMAL TITLE, PER AP STYLE I knew my meal was going to be great,” Jack Corridor, South Lyon resident, said. “The employees there were so kind and there service was always on point.” 

The residents of South Lyon are distraught by this tragic event, for the Hotel HOTEL IS LOWER CASE WHEN NOT USED IN ITS FULL AND FORMAL TITLE, PER AP STYLE has been a staple in their community for over 100 years. “It’s really sad to me, that was my family’s go-to place for a night out together,” Gabbi O’Connell, South Lyon resident, said. “We have been going there for as long as I can remember and I really can’t believe this happened.”

As for the future, “The plans for rebuilding are still rather undecided.  Ultimately, these plans will be decided by the budget set forth by our insurance company,” Bala said.  “There was no fire in the downstairs level, therefore, as long as the first level is structurally sound, it is our hope that we will be able to build upon that.  START A NEW PARAGRAPH HERE; THIS IS A BIG ONE However, sometimes in these cases it is less expensive to actually start over with the entire building.  At this time, we are still in a holding pattern with the insurance company.  One way or another, we are ready to begin rebuilding as soon as we get the green light!”

I’M WONDERING IF THIS INFO AROUND HERE WOULD BE BETTER SERVED IN THE LEDE SEQUENCE, AS THE STORY NOW ISN’T THAT THERE WAS A FIRE, IT’S WHAT’S NEXT. THEN WE CAN BACK INTO THE BACKGROUND LIKE FIRE DETAILS AND THE HISTORY OF THE PLACE. CONSIDER REORGANIZING YOUR STORY FOR A REWRITE.

They are looking to reopen in 8 to 10 months if everything goes as planned, and in the mean time “are unable to operate at any capacity, including catering,” Bala said.

“Our community will be hurting for a long time,” Vince Candela, Hotel HOTEL IS LOWER CASE WHEN NOT USED IN ITS FULL AND FORMAL TITLE, PER AP STYLE employee, said. “The Hotel HOTEL IS LOWER CASE WHEN NOT USED IN ITS FULL AND FORMAL TITLE, PER AP STYLE was the city’s center and a great place to meet up with friends and have a good time. Many people would come in three to four times a week just to hangout with each other and now they can’t do that anymore.”

However the support from the community has been overwhelming. “The community has been tremendously supportive.  Not only have literally hundreds of people called my phone and those of my partners to offer kind words and offers of support, the community has rallied to help in several ways,” Bala said.  START NEW GRAF HERE; THIS IS A BIG ONE. IT’S OKAY TO HAVE TWO CONSECUTIVE QUOTE GRAFS FROM THE SAME PERSON AND LET EACH POINT FROM THE PERSON STAND OUT “For us, the most commendable is the effort to help find work for our staff. Within a few days, we had more job offers than actual staff members.  It was truly amazing to see so many people come together to help our staff.”

“When I heard of the fire my heart broke,” Amber Peters, South Lyon resident and former Hotel e HOTEL IS LOWER CASE WHEN NOT USED IN ITS FULL AND FORMAL TITLE, PER AP STYLE mployee, said. “Working there in high school was such an important part of my life, it was my first job, I’m hoping they can rebuild and reopen as soon as possible.”

The community has proven to be incredibly supportive. “Despite that we've asked that all fundraising efforts be put on hold until we can determine our exact course of action with the rebuild, there are multiple groups waiting to pull the trigger on fundraising efforts,” Bala said.  “We are truly lucky to be a part of such a fine community.”




STORY SOURCES:

Corry Bala:
·      Co-Owner/General Manager
·      248-437-6440
Amber Peters:
·      South Lyon Resident/Former South Lyon Hotel Employee
·      251 River Street, East Lansing MI, 48823
·      248-880-3333
·      peters.amber36@msu.edu
Vince Candela:
·      South Lyon Hotel Employee
·      248-670-2410
Gabbi O’connell:
·      South Lyon Resident
·      248-767-5434
Jack Corridor:
·      South Lyon Resident
·      248-912-5689
South Lyon Hotel Website:





ASSIGNMENT GRADE: (REDACTED)

INSTRUCTOR COMMENTS: YOU DID A GOOD JOB WITH INTERVIEWS, BUT TWO WAYS I THINK WE CAN IMPROVE: FIRST, STORY ORGANIZATION. WE ARE USUALLY WISE TO START OUT WITH WHAT IT MEANS AND WHAT’S NEXT BEFORE BACKING INTO THE BACKGROUND. ONE IDEA: PRINT OUT YOUR STORY, CUT OUT EACH PARAGRAPH, AND THEN PLAY WITH THE ORDER THAT WAY. SECOND, WHERE IS OUR NEUTRAL EXPERT LIKE A LOCAL HISTORIAN OR AN URBAN PLANNING PROFESSOR WHO COULD TALK ABOUT THE SOCIETAL ROLE HISTORIC ANCHORS PLAY IN THE COMMUNITY?