There are no laws, regulations, licensing or formal self-policing of journalists.
 All that is prohibited by the First Amendment. So, where does 
responsibility lay? With each news organization, and the ethics and 
judgment of individual reporters and editors.
Why is 
self-policing important? Because a news organization's relevance in a 
community is based on whether readers trust the authority,honesty or 
judgment of the journalists who produce it. After all, the audience is 
free to choose other media, or none at all.
So, 
everyone in a news organization must have a personal sense of ethics and
 responsibility, and an obligation to exercise their conscience. We have
 an obligation to challenge superiors, advertisers, and the audience if 
fairness and accuracy require that.
(But know the 
difference between an act of journalistic malfeasance and a journalistic
 disagreement! You need to find a way to fight the former, but if 
there's no ethical concern and it's simply a fight over two ethical ways
 of doing something, then don't push back and do your job as asked.) 
This
 is another reason intellectual diversity is important to a newsroom. 
The advantages of cultural diversity are stifled if people from 
different backgrounds adhere to a single mentality. A newsroom needs to 
be open and honest so that diversity can function journalistically.
Problem is, there are real-world pressures against individual conscience.
 Like human nature. In hiring and promotions, editors may select people 
in their own image, and not take risks on people outside the mainstream.
Plus,
 there is bureaucratic inertia, in which an environment exists where it 
is preferable to do what is routine and expected as opposed to what is 
right and necessary. And there is putting process over product; e.g., 
running a story simply to fill space, rather than the story having any 
merits of its own.
Conformity is a risk, in that it's 
easier to just get along with the mainstream. And unfortunately, there 
is sometimes the risk of "influence-peddling," where stories are pushed 
or killed by editors to support a special interest. This is bad 
journalism.
So, what are we supposed to do? 
Unfortunately, there are no easy and obvious answers. Doing the right 
thing is great, but you still have rent to pay and you need your job. 
Still, it's up to you to find a way to do the right thing. Each reporter
 is a steward of good journalism. It's up to us. 
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