Wednesday, October 12, 2016

Police: Who, What, When, WHERE, Why

In many of our stories we noted the store in question was in Okemos. That's good. It's key among the 5 W's: where.

But, a reader may ask, which store in Okemos? Is there just one? Is it the Jiffy Foods down the street?


So, as a secondary elaboration of location, it would have been nice to specify that by offering an address: 4010 Holbrook Drive.


It didn't need to be in the lede, or even the nut graf. But offering a specific like that is what the body of the story is for. The lede and nut graf sums things up, and the body offers a greater level of detail.

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