Tuesday, October 11, 2016

Meeting: Don't Forget The Obvious

In many stories, we wrote that teachers were getting a 4.5 percent raise.

Uh, raise of what? Pay? Class sizes? Hours of work? 

It was pay. We know that. But how are readers supposed to know that?

The audience doesn't come to a news source to guess; they come for clarity. Be precise. Say it was a 4.5 percent pay raise.

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