Wednesday, November 6, 2013

Out-Of-Class #2: Another Decent Example


And here's another one (plus, look at how many people were interviewed for this story!) ...

(name redacted)
3 Nov. 2013

Out-of-Class Article Two




What Do Our Songs Say?



            Dog goes woof, cat goes meow, bird goes tweet…

            …And AND SHOULD BE LOWER-CASE IN THIS INSTANCE our music goes flop?

         College campuses are breeding grounds for wildly popular songs with short shelf lives – last year’s “Gangnam Style” by PSY and now Ylvis’ “What Does the Fox Say?” are prime examples – but why?

            Due to college students’ social media use and the rise of YouTube music videos, songs with big beats and little lyrics are taking our generation by storm COMMA HERE said Jenna Johnson, a Higher Education Reporter at the Washington Post.

            Johnson said that YouTube’s power lies in its low cost and ease of use.

            “It’s just very free and accessible. It’s not that much work – with one click you’re there and you’re watching it,” she said.

            Music videos have always been artsy, but artists and producers are moving away from “artsy” to “outlandish” in order to draw in the crowds, according to Johnson.

            “It’s something people will talk about: ‘This is hilarious,’ ‘I want to try it myself,’ ‘this is ridiculous,’ ‘this is stupid.’ The videos become bigger than the songs,” she said.

            Johnson said that it was Kesha’s STAGE NAME IS STYLIZED AS KE$HA; THIS IS NOT A FATAL BECAUSE SHE USES BOTH, BUT SHE PREDOMINANTLY USES THE GOOFY ONE music video “Blow” in 2011 that made her realize that “this is a new age of music videos.”

            Packaging Junior JUNIOR IS NOT A FORMAL TITLE, SO IT IS LOWER CASE. PLUS, AT WHAT SCHOOL? Amanda Ellis said that it’s through her friends that she shares and receives new music.

            “A lot of my friends tell me to look up songs. And usually if I don’t hear it from that, I pick it up from driving in my car or on Pandora,” AND PANDORA IS WHAT? EXPLAIN NICHE THINGS LIKE THIS she said.

            Ellis said that music is a good way to bond with people.

            According to Ellis, she shares songs she knows her friends will enjoy, but “then you have the stupid, funny ones” – a nod to the ‘outrageous’ DOUBLE QUOTATION MARKS FOR QUOTES STANDING ALONE, PER AP STYLE factor that Johnson mentioned earlier.

            Music videos have also become interactive, said Johnson. People, often students, want to do their own spoofs and versions of a music video.

            “College students for all of time are a part of organized activities, have always been doing skits and spoofs, freshman orientation... These videos are a way of expressing that,” she said.

            According to a survey taken randomly by 15 students at Michigan State University, 11 of those students have heard the song “What Does the Fox Say?” USING A SMALL, UNSCIENTIFIC SURVEY IS NOT OPTIMAL; BETTER TO ASK A NEUTRAL EXPERT TO QUALIFY THIS OR PROVIDE DATA

            All 11 of those 15 students were first introduced to the song by friends who showed or encouraged them to watch the music video on YouTube.

            Interestingly, while all 15 students have heard “Gangnam Style,” only four were introduced to it by friends.

            The majority of students heard Gangnam Style QUOTES AROUND SONG TITLE for the first time through another media source such as the radio, MTV, a party, the 2012 Olympics, and even at last year’s MSU-CMU football game.

             Kassandra Nalera, a Civil Engineering CIVIL ENGINEERING IS LOWER CASE WHEN OUTSIDE OF FULL FORMAL TITLE freshman, AT WHICH SCHOOL? said that lyrics are beginning to play the background in how students value music.

            “You listen to what you want to hear. And they change over time, depending on what the generation wants to hear,” she said.

            Nalera also said that song preference is determined by “what you as a person want to associate with.”

            Computer Engineering ENGINEERING IS LOWER CASE WHEN OUTSIDE OF FULL FORMAL TITLE freshman Ryan Siegler agrees that as lyrics become secondary to a song’s popularity, their quality diminishes.

            “I think that if you listen to lyrics made [now], they’re not as good as the lyrics 10-plus years ago.”

            Daniel Cortes, a Chemical Engineering CHEMICAL ENGINEERING IS LOWER CASE WHEN OUTSIDE OF FULL FORMAL TITLE. FYI, YOU KNOW A LOT OF ENGINEERS, APPARENTLY sophomore, said that song value changes person to person.

            “It all depends on who the student is and their background… I’m all about rhythm, others are all about lyrics, others are about popularity.”

            Criminal Justice JUSTICE IS LOWER CASE … YOU KNOW WHERE I’M GOING WITH THIS freshman Alejandra Bonilla says that she, too, prefers a song based on its rhythm, “and then I start analyzing it by the lyrics. I like the rhythm more.”

            This isn’t a new problem though: even The Beatles were accused of writing “I Want to Hold Your Hand” to sell to teenage girls and not to write good music, Johnson said.

            10 TEN, SPELL OUT NUMBERS AT START OF SENTENCE, PER AP STYLE of the 15 students said social media and YouTube are most influential means of creating song virality, while the other five students said that the radio or TV is more effective.

            Kyle Fitton, a Chemical Engineering CHEMICAL ENGINEERING IS LOWER CASE WHEN OUTSIDE OF FULL FORMAL TITLE.sophomore, said that social media creates the main music buzz.

            “When I see one or two people talking about something it doesn’t really matter, but if you see a lot of people making a big deal about something I usually go check it out. It’s usually a pretty good gauge of how interesting something is.”

            Fitton also said that students might focus more on the artist than the song itself.

            “I feel like sometimes they don’t like it for the actual music, just who it is,“ he said.

             In addition to “What Does the Fox Say” and “Gangnam Style,” six students dubbed Carly Rae Jepsen’s “Call Me Maybe” as another tune that went down in fad song history. 


Word Count: 817
 
Contacts:

Jenna Johnson                                                                                                                      202-629-7567
Jenna.Johnson@washpost.com
  
Alejandra Bonilla – Fresh. Criminal Justice
(956) 240-1270
bonilla9@msu.edu

Alex Powers
powersa9@msu.edu

Amanda Ellis - Junior Packaging
(248)-778-5491
ellisam7@msu.edu

Daniel Cortes – Soph. Chem. Eng.
(561) 755-2408
cortesd1@msu.edu

Denise Cruz
cruzdeni@msu.edu

Joshua Feight – Soph. Math
(248) 974-9536
feightj1@msu.edu

Kassandra Najera – Fresh. Civil Eng.
(517) 775-7825
najeraka@msu.edu

Kyle Fitton - Soph. Chem. Eng.
(734) 239-1331
fittonky@msu.edu

Melissa Wallace – Soph. Nursing
(586) 350-4102
walla330@msu.edu

Michael Suarez
suarezmi@msu.edu


Pulkit Anand – Fresh. Mech. Eng.
(408) 893-0748
anandpul@msu.edu

Ryan Siegler - Fresh Comp. Eng.
(734) 478-2970
sieglerr@msu.edu

Sacha Velez – Soph. Communication
(956)458-1778
velezsac@msu.edu

Todd Tarian – Soph. Business
(248) 953-8904
tarianto@msu.edu
 

ASSIGNMENT GRADE: (grade redacted)

INSTRUCTOR COMMENTS: NICE WORK! BUT I THINK A SECOND NEUTRAL EXPERT – A CULTURAL STUDIES AND/OR MUSIC PROF, PERHAPS? – WOULD BOOST THIS STORY EVEN MORE.

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