Thursday, September 24, 2015

First Ledes: Who, What, When, Where, WHY

This lede went like this:

Two children were found dead after firefighters responded to a 911 call Saturday evening on Maldren Avenue.

I think a big question people would like answered right away -- as it does go directly to end result and ultimate outcome -- is why? Why are they dead? Why did the firefighters get called there?

Because of a fire, right? So, let's say, Two children were found dead after firefighters responded to a 911 call of a house fire Saturday evening on Maldren Avenue. 

If you're wondering if you have the right amount of 5 w's answered in your lede, ask yourself this: do you have the bare minimum of what people need to know about the gist of the story, without reading any more of the story?

If so, then your lede is probably sufficient. If it's missing a major W, then fill in the blank.

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