Impact: stories that affect, involve or interest large groups of audience members. (For example, a tuition hike at MSU is a big deal to The State News, because so many of the newspaper's readers are MSU students. A tuition hike at the U. of M. means much less to The State News, because the U. of M. isn't its audience.) Reporters must evaluate the impact and/or importance of news, in deciding what to report and highlight.
Prominence: the happenings of people or institutions of great power, importance or influence. (For example, if I get into a car accident it's not a big deal, since I'm nobody special. If the President gets into a car accident, it's a big deal.)
Proximity: events close to home (a murder in East Lansing is bigger news to The State News than a murder in Detroit, because The State News's primary audience is in and around East Lansing) and even events happening to people or in places similar to those of your audience (for example, a college campus shooting in California WOULD be a bigger deal to The State News, since the news involves the same demographic as its primary audience; that being college students).
Singularity: or deviations from the usual, such as unexpected or unusual events, drama or charge, odd twists in otherwise-mundane stories (for example, a car accident caused by a cat driving a car is much more newsworthy than a typical car accident, because cats usually don't drive cars). Journalists must always be on the lookout for this, if singularity is what makes this story different than others.
Conflict or controversy: between entities or people (e.g., a school planning a tuition hike unpopular with students), or between people and societal issues (e.g., college grads dealing with a lousy job market).
There are also various types of news, including hard news, defined as stories on serious, timely and important topics (e.g., tuition hikes, public safety).
Soft news: features or human-interest stories (summer travel options, a look at the life of an interesting person).
Breaking news: news that's happening at the moment (car crashes, house fires).
Is there such a thing as "good news" and "bad news?" Journalistically, no. This usually refers to a source's view of a story, based on whether he or she received positive or negative attention.
(That has no bearing on the work we do. Our duty is to our audience, regardless of whether it makes a source look good or bad or indifferent and regardless of your opinions or even your audience's opinions. Rely on facts -- and fairness to the facts, and your audience's accurate understanding of the facts -- to guide the tone of your report.)
The importance of accuracy is all-encompassing. Journalism isn't about writing; it's about getting it right. That includes an accuracy in facts. Reporters must understand a topic before writing about it. If reporters don't understand something, how can they explain it to readers? Make sure you do thorough reporting and ask any and all questions -- even so-called "stupid" ones -- so that you get what you're writing about.
Accurate writing requires specifics instead of generalities. Be sure to double-check and even triple-check all information. Ask for spellings (especially of names; the first time you assume someone spells their name as Jill, you'll later learn it was Jyl or something else) and specifics. Most fact errors are caused by carelessness or laziness.
There are many obstacles to accuracy, primarily that speed (in meeting deadlines) and accuracy (in ensuring our work is correct) don't naturally go together. But that's the challenge of journalism; to make those two get along as well as possible.
Also, there's always the risk of misinformation, by a source either providing incorrect information or lying outright. That's why it's important to talk to MULTIPLE sources, and to seek evidence for statements given to you.
(There's an old saying in journalism that, "If your mother says she loves you, check it out." What does that mean? That if your mom says she loves you, don't just take her word for it; try to verify it using facts and statements. For example, you can cite historical documents that indicate a fondness for you, like birthday cards from your mom and notes she wrote you saying how much she loves you. You can interview subjects who know your mom, like coworkers who say she always brags about how great you are. You can cite historical events, like that she never missed any of your activities as a kid. Then, you share all that with your audience. THAT'S journalism. Again, it's not about writing; it's about getting it right.)
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