Tuesday, April 1, 2014

Neutral Experts: Sometimes They Find You

Yesterday I got this email:

Hi Omar,

In about a month, MSU seniors will walk across the stage, receive their degrees and begin life in the “real world,” a world that greets them with a tremendous obstacle: tens of thousands of dollars of student loan debt. I thought your college newspaper, The State News, might be interested in talking to Charles Hoff, financial education counselor, DFCU Financial, for a story about how new grads can prepare for, and eliminate, student debt and successfully position themselves to achieve financial milestones throughout the rest of their lives.

Here is a little background information:

Research shows that a household with $53,000 in outstanding student debt – the average college loan balance for a two-person family with four-year degrees – will be about $208,000 poorer during a lifetime than a similar household with no student loan debt. Charles warns that while there are multiple approaches to paying off this debt, some will severely limit financial mobility later in life and prevent grads from achieving significant financial milestones. I think that Charles’ insight could really benefit 2014 grads and help them realize how important it is to start thinking about their finances now.

He has some great tips for positioning graduates for long-term financial stability. Is this something you would be interested in covering? If so, I’d be happy to an interview with Charles.

Thanks and let me know!

Sarah Bachleda
Assistant Account Executive
The Quell Group
2282 Livernois Road
Troy, Michigan 48083

... and that's not unusual. Quite often, sources seeking some free publicity will reach out to media organizations, pitching story ideas in the hope that they'd be used in the story. Or if there's a hot breaking story going on, an expert may contact newsrooms and see if they'd like to use the source as a source (think aviation experts on the missing Malaysian plane story).

Sometimes, they get their way; other times, they don't. Either way, it never hurts to take down the person's contact info and keep it handy, and build your own experts' list to use when you need it.

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