Tuesday, November 17, 2015

MM #2: What You Did:

In order received. Off we go:

* Dimitri B.: Textbook prices video and blog posts and tweets #emptywalletsmoretextbooks


Creative with B-roll here, using books tossed onto a pile and a highlighted receipt. 


* Emily L.: party complex video and blog posts and tweets #cedarthoughts


While the first assignment was to have blog posts cleaved by preview and recap, on this one it was to find the best way to split content. Here, we split it by the reputation of a riot-ish apartment complex in one post, and what its' rep does to MSU's rep in the other.


The problem with the video was the use of a photo from mlive.com. If we did not have expressed written consent to use the photo, then we broke federal law and committed a copyright violation. It's not enough to cite the source; we need permission, in the same way you can't just take my coat and wear it around town as long as you tell people it's mine.


* Will T.: living on-campus vs. off video and blog posts and tweets #wheretolivejrn200


Again, we cleave the blog posts logically, between the pros of on-campus and the pros of off-campus living.


* Krista W.: lottery for schools video and blog posts and tweets #michiganlottofund


With text let's be aware of the background and make sure that the captions stand out. The first caption in black against a dark background was awfully hard to read. Plus, watch for background noise.


* Katie M.: student organization video and blog posts and tweets #mbsforall


B-roll should be active. The B-roll of the speaker speaking to a group was good. TheB-roll of her just standing there could be better.


* Caitlin D.: underage drinking video and blog posts and tweets #greekfakeids


For videos, we still need to follow basic principles like offering firsthand last name attribution on first reference.


* Gabriella G.: Greek life pros and cons video and blog posts and tweets #greekornah


Again, a logical cleaving of posts: one is pros and the other is cons. Regarding the video, good lighting is important. Make sure you're shooting in a place that is well-lit toward the front of your subject (and neither dark nor backlit!).


* Jaylyn G.: alternative spring break video and blog posts and tweets #sbjrn200


If you have a caption then there's no need for the source to also say who they are, thereby freeing up a few seconds for them to talk about the issue, rather than to redundantly identify themselves. Plus, let's make sure we meet assignment requirements, like having two human sources on tape.


* Jingwen Z.: doing internships video and blog posts and tweets #doitnowintersnhips


With blog posts, be sure to start with first attribution rules. Don't assume people read the previous post, and that they will know who someone is by their last name. A significant amount of people who are starting following your blog at the latter post won't.


* Laura B.: broke college students video and blog posts and tweets #brokeatmsujrn200


Another example of a logical cleave between blog posts: one defined the problem and the other offers solutions.


* Xin W.: video game culture video and blog posts and tweets #msuvideogameculture


The best B-roll shows what someone is talking about. If a story is about video gaming, then the best B-roll is showing people playing video games.


* Starria C.: traditional media going digital video and blog posts and tweets #digitaleraoutreach



Another good break between blog posts: one is about what a magazine is doing to be digitally present, and the other is how the audience is reacting to that.

But we're missing hyperlinks in one post. The requirement was two hyperlinks per post; not simply four hyperlinks total. Let's make sure we are using hyperlinks throughout what we offer digitally, and not just clumped together in one spot.


* Cyndi R.: student support groups video and blog preview and recap and tweets #minoritiesformsu


With the blog posts, we need to make sure that each can be read independently. So, it doesn't really work if you end one post with a question and then start the next post with an answer to that question because if a reader started following your blog with the latter post, they will have no idea what you're starting with.


* Kayla R.: social media video and blog posts and tweets #yikyakmania


Not enough B-roll with the video. Video is a visual medium. It's not enough to have people talking; we have to show people doing what is being talked about. We have to find ways to tell the story in a visual manner, and not just visually show interviews.


* Brittany F.: student voting video and blog posts and tweets #msustudentvoting


Make sure that we give captions enough air time to be noticed, read and understood. The question caption around the 30-second mark barely lasted two seconds, by my count. It felt even shorter. 


Plus, too much reliance on screen shots for B-roll. I get this isn't an easy story to visualize, but we'd be better off finding things via Google to then go and shoot as opposed to shooting Google.


* Gabby B.: eating healthy video and blog posts and tweets #keytohealthystudents


One more good split among blog posts: one is how students think they're eating healthy, and the other is what experts say really is eating healthy. Just think of a logical way to split your story into different sub points via post.


* Adam T.: smoking ban video and blog posts and tweets #msutobaccoban


Simple yet strong B-roll here. It's a story about a smoking ban; we show people smoking in different environments.


* Abby B.: winter fashions video and blog posts and tweets #frigidfash

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