Wednesday, September 17, 2014

First Ledes: Deadlines Can Be Deadly

On the homework portion of this exercise, one person missed their deadline by 38 minutes. And that's a zero-point grade -- yes, an even-worse grade than a simple fact error.

That's because the worst thing we can do in journalism -- even worse than getting a fatal -- is to miss a deadline.

A newspaper can't go to print with blank spots in the pages, and a 30-minute newscast can't to to air without content that fills up all 30 minutes. 

(And if you're working for the 11 o'clock news, a script isn't of much help after midnight -- or even at a few minutes after 11.)

That means in the media business, you can never miss a deadline.

In journalism, turning in something, anything that meets the minimum standard is critical. You can produce an absolute piece of crap and as long as it's turned in, an editor can still work with it and make it acceptable to use on air or online or in print by his or her deadline. 

An editor can't work with nothing. And someone who turns in nothing won't have a job for very long. Trust me, once I saw someone totally brain-freeze and fail to file anything on deadline on a college basketball game once. And it did happen just once, because the boss told her not to bother coming back to the newsroom; she'd have her final paycheck mailed to her, and she should just have her laptop shipped to work in the same way.

It's that serious. We have to start building good habits now. The penalty for you is a shitty grade, which stings. But I'd rather have you learn a painful lesson now, when the consequence is just a bruised ego. Not an ended career.

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