Monday, September 29, 2014

Final Ledes: Don't Forget The Obvious

Like here:

Last night, the East Lansing Zoning Board voted unanimously against resident Olivida Saleeby’s request to bury her husband in the backyard of the couple’s home.
It's a great lede, except we never say he's dead. Again, a reader doesn't know where you're going with this. The lede creates momentary confusion -- bury him? What, is that some weird thing he's into? It makes the reader guess why he's being buried.
So, let's anticipate and prevent the confusion by providing the obvious (to us, but not necessarily to the reader) detail: she requested to bury her dead husband.

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