Friday, March 14, 2014

Stats: Nutty Over Nut Grafs

A lede gets to the bottom line of a story. The nut graf answers questions created by the lede, and offers facts and details that directly support the lede's premise.

For us to correctly form a proper nut graf, we must correctly identify what the central point of the lede is.

Here was a common lede/nut graf pairing for this exercise:



The major findings of the U.S. Census Bureau are showing that owning a computer and use of the Internet are becoming common among many American households.
            Each month the U.S. Census Bureau conducts the Current Population Survey (CPS), a large nationally represented survey of approximately 50,000 households, at regular intervals for the Bureau of Labor Statistics. Over time, the CPS has come to be used as a tool for measuring a wide variety of economic, demographic and social conditions of the U.S. population on a recurring basis.


And here's the problem: based on the nut graf, you would think the major premise of the lede is that the census bureau had a study. That's because the nut graf details what the study is and how it's conducted.

But let's think back to what makes a good lede: it's not that something happened (e.g., MSU played Notre Dame in football); it's what, exactly, happened (MSU beat Notre Dame 107-0).

Based on that, the central premise here isn't that there was a study; it's what the study found.

In this following lede/nut graf pairing, the correct question created by the lede isn't that there was a study; it's that the study found dramatic growth, so what was that growth, and how was it dramatic? Then the nut graf answers that by providing statistics that indeed show dramatic growth:



The United States Census Bureau recently conducted a survey focused on household computer and Internet use, showing dramatic growth in computer ownership since 1984.
Personal computers first began to enter households in the early 1980s with 8.2 percent of homes owning a computer, according to the study. That number has increased to 61.8 percent of 113.1 million American households today.

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