Friday, March 14, 2014

Stats: Flip That Lede

Some of us had good ledes that would have been great ledes if we flipped the lede; that is, switch positioning of attribution and substance to highlight the latter.

Here's one lede that could have used a flip:

According to the Current Population Survey conducted each month by the United States Census Bureau, Internet use among households is common in over half of all American homes.

Nice lede, but see how it starts with the attribution before getting to the gist of the story? We can reverse that order like this ...

Internet use among households is common in over half of all American homes, according to the Current Population Survey conducted each month by the United States Census Bureau.

... and we emphasize what is being said over who is saying it. Please note in this case I did not change, add or eliminate any word you used in our lede.

I simply flipped the order.

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