Thursday, September 26, 2013

Final Ledes: Who, What, WHEN, Where, Why

This is a pretty good lede:


State Rep. Constance Wei may find validating her opposition to a ban on cell phone usage while driving more difficult after slamming into another car as she talked on the phone. 

... but there's a pretty big miss. When did it happen? Today? Yesterday? Six months ago?

Often, with news we are trying to highlight that it is new. Prominently saying when helps us do that.

Let's be sure we're using the 5 W's as a sort of checklist, to make sure critical elements are making the lede. 

No comments:

Post a Comment