Rescue: Why Would A Few People ...

. . . forget to make any mention that the city's zoning board was to be notified about the site's hazard to children, as indicated at the end of the report?

Isn't that an important detail relating to where the story may go from here, and detailing consequence for what happened?

Also, some may have referred to the site owner generically, but never named the company directly. Why is that? Isn't that specific and useful information? Wouldn't readers want to know who owns the land, in the same way they want to know who died? Isn't who one of the five W's every story should have?

Finally, if this was a real story you were doing for a real news organization, what would have been some additional steps in reporting this story? Let's get some good answers.