Some took the sports analogy and did literally that, and I think that's a good place for us to start. Here is one person's preview post, and then their tweet stream and finally their recap. See how the preview sets things up for the tweet stream, and then the recap nicely gets to end result and ultimate outcome? This is how we want multimedia products to complement and not copy each other.
Now, let's look at some examples using this format with non-sports topics including ...
* A birthday party preview and tweets and recap.
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