RFTM Chapter 4: The Language Of News

Be precise. Understand the words you use, and use words that are clear, concise and accurate. Journalists who do not use words correctly can confuse or irritate their readers. That undermines credibility and questions accuracy. (After all, if you can't get the small things right -- like proper word use -- how can you get the big things right, and why should a reader trust you?) .

Journalists who do not use words correctly can convey a meaning that was not intended. (Here's a real example from my professional career that ended up on the Jay Leno show: I wrote a short story about a man who was arrested, and when he was strip-searched in jail they found he was hiding crack cocaine between his butt cheeks. And here was the headline an editor wrote: MAN HID CRACK IN BUTTOCKS. Hardy har har.)

Use strong verbs. What is a strong verb? A verb that describes the action taking place, in an active tense. (For example, on 9/11 it would be underwhelming to say planes "hit" the Twin Towers. It would be more accurate and contextual to say the planed "slammed" into the buildings.)

(Let me be clear: the verb still has to be accurate, and not an exaggeration. Don't hype up a story without reason; our reason comes from facts. Like in the 9/11 example; the planes didn't just pop into the Twin Towers. They were tons of steel and human life racing at almost 500 mph. striking with such power that the buildings buckled, and eventually fell. The facts cry out for context and to the severity of what happened. It has nothing to do with how I want to write it.)

Avoid adjectives and adverbs. Most are unnecessary, and simply restate the obvious. And it may inject opinion into the story. There's no need to say something horrible is "grim" or "tragic;" the presentation of facts will make that clear.

Avoid cliches, which are words and phrases that have been used over and over again, like someone being "as blind as a bat" or "old as dirt." It's just lazy writing; come up with something descriptive and original instead.

Avoid slang. It can become dated; it can convey alternative meanings; it can confuse readers of certain ages of ethic groups. (For example, if you told your grandma "Whatevs, obvi," would she know what the hell you were talking about? And that's a great test; if your grandma wouldn't understand your word use, then use simpler and clearer language.)

Avoid or translate technical language and jargon. Journalists should translate jargon into plain English. (e.g., instead of "cardiac arrest," say "heart attack.") If you don't know what a layman's term may be for a given word or phrase, ask your source for a translation in plain English or check resources online that could do the same.

Avoid using vague expressions known as euphemisms in place of harsher but more direct terms. (For example, "expecting" is a euphemism for "pregnant." "Downsizing" is a euphemism for "laid off" or "fired." "Passed away" is a euphemism for "dying." Don't use such euphemisms.) Euphemisms detract from clarity and precision in writing.

Don't use first-person references outside of quotes, like I, me, my, our, ect.  Those betray a reporter's neutral bystander role.

Avoid the negative. I don't mean bad news; I mean negative sentence construction, like "the dog did not stay awake," instead of the better "the dog slept." Sentences with multiple negatives can become tough to understand (e.g., "the dog did not stay awake while his owner was not home" can be simplified to, "The dog slept while his owner was away.")

Avoid an echo. An echo is a redundant word. (For example, "frozen tundra" includes an echo, because the definition of "tundra" is frozen ground. So, when you say "frozen tundra," you're saying "frozen frozen ground.")

Avoid gush. This is writing with exaggerated enthusiasm. ("The 5th Annual Spelling Bee was an awesome mega-event that will never be forgotten!") Use facts to substantiate your descriptions. If the spelling bee included the largest fireworks show in history and multiple people are quoted as saying that this was the peak of their lives, then the aforementioned lede may be okay. If your facts don't support it, then it's not. Find words and phrases that accurately set the scene.)