And uLoop.com strikes again. At this rate, I should get adviser pay over there.
Plus, we have this one from HerCampus.com.
Congrats, all!
Monday, November 25, 2013
Out-Of-Class #3: A Good Example
Campus
Coffee Consumption
November
22, 2013
A piercing whirring sound permeates
the buzz of hushed voices every so often.
A pleasant aroma wafts through the still air. And beside many of the books or laptops that
occupy most tables, a tall white disposable cup sits.
This is the typical scene at the MSU
Student Union. The screeching noise is
the sound of a barista steaming milk.
The sweet aroma is that of ground coffee beans. And the tall white cup is the characteristic
container of lattes from Biggby Coffee.
A similar scene can be found in
Wells Hall, where there is a popular Starbucks, as well as nearly any other
location on campus that serves coffee.
College students’ increasing
consumption of specialty coffee can be attributed to convenience, the necessity
for an energy boost, the atmosphere of coffee shops, and also an element of
indulgence, according to two baristas and an expert on consumer behavior.
Starbucks supervisor and MSU junior
Emily Kaip said that at the Wells Hall location, the busiest time of day is
“definitely in the morning starting around nine, and probably up until about
three o’clock.”
“It’s just when people are in class
– when people are on campus,” she said.
CAN WE QUANTIFY WHAT EQUALS
A BUSY TIME? HOW MANY CUSTOMERS PER HOUR?
Biggby barista and fifth-year
student at MSU Michelle Cusick elaborated on the same observation: “During the
day – in the morning – it’s in between classes, like right before classes. And then once classes start, it slows down.”
Clearly, the location of these two
shops on campus is a major component of the convenience students depend on,
considering that they do not have to stray far from their classes to acquire a
latte of their choice.
Kaip SAID SHE agreed that likely the greatest factor influencing
students’ decision to purchase specialty coffee is convenience, but offered a
different perspective as to why.
“I
don’t have a coffee machine at home – coffee machines can be kind of
expensive,” she said. “Also, you’re
brewing a whole pot, and if you’re the only one drinking it, you would not need
ten cups.”
MSU junior Athena Smith, on the
other hand, said that she purchases coffee “just for exams or if I’m like super
HYPHEN HERE tired…I wasn’t a big
coffee drinker to begin with in high school, and then once I came to college I
drank more coffee.”
Smith said she typically only drinks
coffee to stay up and keep studying, a phenomenon Ayalla Ruvio, an MSU
marketing professor and expert in consumer behavior, referred to as “the notion
of caffeine to boost your performance – at least for the short-term.”
It is this shared notion that causes
coffee shops like Starbucks and Biggby, according to Kaip and Cusick, to see
drastic spikes in their numbers of customers during stressful school weeks such
as midterms and exams.
“For the closing shift, it’s usually
pretty dead,” said Cusick. “But when
midterms and finals and stuff come – that’s when you get a lot of people,
‘cause they’re here studying at the Union and are pulling late nights.”
But Ruvio revealed that based on
basic human nature, another reason students are likely to be found near coffee
shops while studying for exams is so that they can reward themselves for some
of the hardest work they will do all semester.
She said that during exam week, it’s
almost as if students “get more value for the same price” for their cup of
coffee, as it both makes them more productive and rewards them for their
studying efforts.
“There’s a lot of rational
decision-making that needs to be done by students to survive their college
years,” Ruvio said. “But we all have the
need to splurge every once in a while, to indulge ourselves, to pamper, to
reward our hard work.”
Nonetheless, most people –
especially college students – can’t afford to treat themselves by purchasing
the latest Gucci purse, Ruvio said as an example.
“We have to really focus on things
that we can afford that still will give us that feeling of pampering,” she
said. “And coffee is a really great
option.”
Furthermore,
“it’s here, and it’s available, and it’s trendy, and it tastes good,” she said.
And on top of that, coffee shops
typically feature an environment that is conducive to the activities of
students: there are tables where customers can use their computers, couches
where groups can meet to discuss responsibilities for their projects, and
usually soft background music playing that helps many concentrate. ACCORDING TO WHOM? ATTRIBUTE
Ruvio said that specialty coffee is
no longer just about the product, but also the service and the atmosphere of
the environment.
“Coffee has become a part of student
life. It’s more than just a product,”
she said.
And coffee franchises such as
Starbucks want to keep the college student segment of their consumer base
satisfied. Ruvio explained that when
most people imagine the “typical” Starbucks customer, they think of a
businessman or woman, nicely-dressed, most likely on their way to work.
So in other words, “students are
Starbucks’ typical consumers five years from now,” Ruvio said.
From specialty coffee providers’
perspective, by marketing to students, they’re “investing in their future
customers,” said Ruvio.
Word
Count: 843
Sources
Ayalla Ruvio
Professor in Department of Marketing;
expert in consumer behavior, materialism, spending and buying.
(517) 432-6467
Emily Kaip
Starbucks supervisor; MSU junior
Michelle Cusick
Biggby employee; MSU fifth-year
Athena Smith
MSU junior
Out-Of-Class #3: Almost A Good Example
Almost a strong story with good reporting and strong structure, but you'll see the big problem here, among a number of little issues here ...
11/22/13
Out-of-Class Story #3
The Impact of Tailgating
On
any college game day, COMMA, STED
SEMICOLON thousands of football fans flood to Michigan State University’s
campus with their over-sized tents, gas grills, big HYPHEN HERE screen televisions, and trailers.
According
to MSU Landscape Services Manager Sean O’Connor, the campus typically sees
about 100,000 HYPHEN HERE plus
visitors every football Saturday. With
such a large number of people coming to campus for every game, the need for liter
MISSPELLED WORD; LITTER, STED LITER control
and signs of landscape damage have become common issues.
“This
is a kind of phenomenon that has grown within the last 15 to 20 years,” Paul
Swartz, MSU Campus Arborist COMMA HERE.
PLUS, CAMPUS ARBORIST IS LOWER CASE IN THIS INSTANCE said. “The tailgating
has really kicked in. It’s just become this huge party.”
A
BETTER TELLING QUOTE OR A SECONDARY QUOTE HERE MIGHT ELABORATE ON WHAT SORT OF
LITTER/DAMAGE THEY’RE SEEING
One
season ticket-holder and MSU alum, Theresa Pichette, said that she has seen a
change in tailgating since graduating in 1985, despite a few similarities from
previous years.
“It’s
always been a kind of production but now it’s become more of an all HYPHEN HERE day thing,” Pichette
said. “People get more into it. They bring all kinds of fancy food and there
are more coolers and merchandise everywhere.”
A
more elaborate tailgating affair amongst students and fans has made for an
increased need for campus clean HYPHEN
HERE up by landscape services.
“When
I first came here we did not do anything other than clean up after the football
games,” Swartz said. “We didn’t do anything pre-game or during the game itself
to control the liter.” *** FATAL FACT
ERROR: LITTER, STED LITER. MISSPELLINGS WITHIN QUOTES THAT CHANGE THE MEANING
OF THE QUOTE ARE AUTOMATIC FATALS ***
Now
MSU Landscape Services Coordinator Fred Kester said he and six others arrive
five hours before the EACH, STED THE
game begins to hand out trash bags to tailgaters, in an effort to control the
liter. MISSPELLED WORD; LITTER, STED
LITER
“It’s
something they have been accustomed to and even look forward to a lot of
times.” Kester said. “A lot of them take
our bags to away games for tailgating, so that has been good.”
It
is not until the following morning and all of the fans have left, in which the
true damage can be seen, according to landscape services.
Paul
Harper is one MSU Landscape Services group leader who takes part in the clean HYPHEN HERE up every Sunday after the
football games.
“We
start at about 7:30 in the morning at the tennis courts because it tends to be
the worse area with the most trash,” Harper said. “From there we break off into
five different zones.”
According
to Harper, it typically takes around five hours for him and his crew of over 50
people to clean up a tailgating mess, with the exception of the University of
Michigan game, which tacked on an additional five hours.
“It’s
kinda disheartening, not only to see all of the trash but also to see all of
the turf torn up,” Harper said. “We work hard to keep things healthy and to see
things get obliterated over night is sad.”
But
the damage that is done to campus doesn’t stop at the trash, PERIOD, STED COMMA; THEN, START NEW
SENTENCE HERE the wear and tear of tailgating has also taken a toll on its
physical structure, according to MSU Landscape Services.
“My
biggest thing is the compaction of soil around the root system of the trees and
that’s damage doesn’t show up for a few more years,” Swartz said. “It won’t be
another five years or so until the trees actually suffocate.”
According
to Swartz, as people drive over certain areas of the turf to tailgate, the soil
is compacted, limiting the amount of oxygen and moisture that can get to the
roots of the trees COMMA HERE ending
in permanent damage.
Similarly,
Kester said other tailgaters have been known to actually defoliate and tear
down branches of trees to make for a better tailgating spots.
“Some
have actually carved out areas so that they can put their pop HYPHEN HERE up tents beneath the shade
of the tree,” Kester said.
It
is for these reasons that different areas have been by roped off and signs have
been placed around campus turf, according to MSU Landscape Services SEMICOLON HERE and the amount of time in which people can
tailgate has been limited, according to Harper.
“Basically
north of the river is where tailgating should only take place on where it is
concrete,” Kester said. “They’re allowed put their tents up but they aren’t
allowed to park on the grass.”
Despite
these set boundaries, however COMMA HERE
there are still those who choose not to abide by the guidelines set by
landscape services, according to Swartz.
“The
way I look at is if you had a bunch of friends coming to your house for a party,
they wouldn’t drive up on your lawn or break the branches of your trees,”
Swartz said. “Why do people think that it’s okay to do here?”
Although
the total cost of harm that has been done is difficult to pin point, PINPOINT IS ONE WORD O’Connor said that
for the U of M U. OF M., STED U OF M
game alone, there was about 20,000 dollars $20,000, STED 20,000 DOLLARS, PER AP STYLE worth of damage done to the
landscape, not including the trees that may need to be replaced in the future.
“We
don’t really have a funding source so there’s no money really set aside for the
repair of damage,” O’Connor said. “Sometimes it’s parking that is charged and
sometimes it’s the athletic department themselves.”
As
a whole, Swartz said that the reason behind taking so much care into saving the
campus is because it is just too beautiful to trash six times a year.
“And
we know a lot of students mention that one of the main reasons why they come to
Michigan State is because of the beautiful campus,END QUOTE MARKS HERE Kester
said. “So the more consciousness we can create within the student population,
the better off we’re going to be.”
MSU
sophomore Sarah Kort said although she is guilty of taking tailgating on campus
COMMA HERE she would hate to see the
actions of others hurt it’s ITS’, STED
IT’S aesthetics.
“That’s
what nice about MSU, it’s secluded from the city with really nice landscape,”
Kort said. “I wouldn’t want it to become more urban looking like other
campuses.”
Word Count: 983
Sources:
Sean O’Connor
Landscape Services, Manager
(517)-355-7750
Fred Kester
Landscape Services, Coordinator
(517)-884-2324
Paul Swartz
Landscape Services, Campus Arborist
(517)-884-2322
Paul Harper
Landscape Services, Group Leader
(517)-896-2261
Theresa Pichette
MSU alum/tailgater
(586)-337-0395
Sarah Kort
MSU, Student
(586)-321-0436
ASSIGNMENT GRADE: 1.0 (1
FACT FATAL)
INSTRUCTOR COMMENTS: NICE
JOB OF REPORTING AND ORGANIZATION, BUT SOME AP STYLE AND GRAMMATICAL PROBLEMS,
AND THE FACT FATAL CANNOT BE OVERLOOKED. PLEASE MAKE SURE WE ARE DOING OUR DUE
DILIGENCE REGARDING THE BASICS: LET’S DOUBLE-CHECK OUR FACTS, USE SPELL CHECK
AS A SUPPLEMENT TO BUT NOT A SUBSTITUTE FOR CHECKING THINGS FACT-BY-FACT; AND
LET’S BE SURE TO FOLLOW AP STYLE RULES.
Out-Of-Class #3: Not The Only Fatal
In one story inside of a quote, when we meant to say possess (as in, control and own), we said posses (such as, the plural of a posse, which is a group of people out to nab a criminal at-large).
In another story inside of a quote, when we meant to say from, we said form.
In yet another story inside a quote, we spelled to sloppy (as in, I will sloppy, or go toward sloppy) when we meant too sloppy (as in, very sloppy).
Yes, those are fatals. No, spell check wouldn't have caught them, because we misspelled words that created correctly-spelled but unintended words. Yes, we needed to check our work fact-by-fact, to make sure what we wrote was correct and what we intended to write. No, avoiding fatals has nothing to do with talent; it's just a question of vigilance.
In one more story inside a quote, we wrote something was "right from the gecko" when we meant the common expression of "right from the get-go." If a quote doesn't make sense, ask the person to repeat themselves or explain what they said.
As of today, 17 of 18 people in this class have passed the membership test for the Fatals Suck Club, and are members in good (?) standing. But that's to be expected; most everyone fatals in this class a couple of times.
What is far more disappointing -- and concerning -- is a quintet of fatals so late in the semester, in such a highly-weighed assignment.
In another story inside of a quote, when we meant to say from, we said form.
In yet another story inside a quote, we spelled to sloppy (as in, I will sloppy, or go toward sloppy) when we meant too sloppy (as in, very sloppy).
Yes, those are fatals. No, spell check wouldn't have caught them, because we misspelled words that created correctly-spelled but unintended words. Yes, we needed to check our work fact-by-fact, to make sure what we wrote was correct and what we intended to write. No, avoiding fatals has nothing to do with talent; it's just a question of vigilance.
In one more story inside a quote, we wrote something was "right from the gecko" when we meant the common expression of "right from the get-go." If a quote doesn't make sense, ask the person to repeat themselves or explain what they said.
As of today, 17 of 18 people in this class have passed the membership test for the Fatals Suck Club, and are members in good (?) standing. But that's to be expected; most everyone fatals in this class a couple of times.
What is far more disappointing -- and concerning -- is a quintet of fatals so late in the semester, in such a highly-weighed assignment.
Wednesday, November 20, 2013
Out-Of-Class #2: Do We Have Some Published Stories?
Yep. Like this one at uLoop.com.
And another one at uLoop.com.
Plus, more uLoop.com.
Congrats, folks!
And another one at uLoop.com.
Plus, more uLoop.com.
Congrats, folks!
Job Shadows: This Could Be You!
Out-Of-Class #2: A Good Example
November
12, 2013
Global
Warming and Public Transportation
Do you hope that the earth will
continue to be a livable planet in the future?
Are you supportive of possible
solutions to reduce human-induced climate change?
Would you be willing to set down
your keys and pick up a bus pass?
Did you hesitate after the previous
question?
Public transportation can
effectively reverse a portion of the unprecedented rate of increase in global
warming in recent years, given that emissions from automobiles are one main
human culprit.
Dr. Rachael Shwom, a specialist in
climate and society at Rutgers University, included transportation in the top
three contributors to greenhouse gas emissions, along with household energy use
and the food system.
She said that scientific consensus
on climate change has been growing, and while there have been some natural
variations in the global temperature across decades, “we certainly know that
the increases in global temperatures are tied to anthropogenic – or human –
sources of greenhouse gas emissions.”
Virginia Miller, the senior manager
of media relations at the American Public Transportation Association, quoted a
report on traffic congestion, which stated that if there hadn’t been public
transportation services in the 498 urban areas they studied in the U.S. in
2011, people would have consumed 450 million more gallons of fuel.
She also cited that “if an
individual has a 20-mile round trip commute and decides to take public transit
instead of driving a car, then his or her carbon emissions will decrease by
4,800 pounds per year.”
“So see? People can make a
difference,” she said. “Individual
decisions are important.”
However, many people do hesitate to
hang their keys on the hook and instead invest in a bus pass or another form of
public transportation.
Shwom said that studies conducted on
the public’s belief about climate change revealed that approximately 10 percent
of people embrace true denial of climate change and claim it is a myth, while a
much broader portion of the United States is simply uncertain or confused about
climate change.
At MSU, the vast majority of
students is aware of and believes the hype surrounding anthropogenic climate
change. Out of a random sample of five
students, all five said they believe in human-caused global warming, and all
five said that they feel public transportation could have a significant impact
in reducing carbon emissions.
However, only two students reported
that they frequently use the public transportation options on campus, while the
remaining three almost immediately said that they would not be willing to give
up their cars to rely solely on public transportation.
“Not in its current state,” said
grad student Emmalilly Hoxsie.
“Definitely if it was more reliable.”
Ryan Kneisel echoed Hoxsie’s
thoughts, saying that “public transportation does not go everywhere and is not
always reliable.”
For MSU student Kelsey Patten,
however, it is more so a question of convenience. “Having a car is just easier; if you have a
certain time to be somewhere you don’t have to wait. You can be on your own time,” she said.
But Miller said that once people simply
start taking public transportation – typically in response to high gas prices
initially – they realize that there are other benefits as well.
“When you’re not driving, you can
sit back and relax – you can listen to your music, you can text your friends,
you can work on your laptop, read a book, or even go to sleep. You can just relax,” she said.
Furthermore, Miller said, “One thing
we say to people is even if you’re not going to take public transit, you should
want your community to invest in it.
It’s going to help congestion, and it’s going to help the growth and
vitality of your community.”
And considering that “tens of
millions” of people currently use public transportation according to Miller,
the industry is having quite a significant impact on lessening the emissions
entering the atmosphere.
“One thing for sure is: public
transportation is leading the way when it comes to having environmentally
friendly vehicles,” said Miller. The
industry is also committed to reducing the nation’s dependence on foreign oils.
She mentioned several of their options, from diesel-electric hybrids to a
completely electric “zero emissions heavy duty bus,” which charges at a docking
station in the middle of its route in less than 10 minutes.
In 2012, there were 10.5 billion
boardings for trips on public transportation, Miller said – the highest number
since 1957. Shwom indicated that the one
real barrier to further increasing this number is that “only so many people
have access to decent, well-run, on-time public transportation.”
Shwom said that it is important to
keep encouraging participation in public transportation before the impacts of
emissions – such as increased storm intensity, changes in precipitation
patterns, droughts, and long-term sea level rise – become much more urgent and
begin to impact people’s quality of life.
“In this century, there’s been kind
of a renaissance of public transportation, and a realization that we need
livable, walkable, sustainable communities,” Miller said. “And a key part of serving a livable
community is having public transportation as a travel option.”
Word Count: 843
Sources
Virginia
Miller
American
Public Transportation Association, Senior Manager – Media Relations.
(202)
496-4816, vmiller@apta.com
Dr.
Rachael Shwom
Rutgers
University, Assistant professor in the Human Ecology department, Specialization
in climate and society.
848-932-9235, shwomrac@rci.rutgers.edu
Kelsey
Patten
MSU
student
pattenke@msu.edu
Emmalilly
Hoxsie
MSU
grad student
hoxsieem@msu.edu
Ashleigh
Lovette
MSU
student
lovette1@msu.edu
Ryan
Kneisel
MSU
student
kneiselr@msu.edu
Andrea
Raby
MSU
student
rabyand1@msu.edu
Out-Of-Class #2: Another Good Example
11/11/13
Movember/No Shave November
Every resident assistant at Michigan State University has a
theme for the name tags on their resident’s doors.
And the theme of the 3rd floor of Rather Hall
just so happens to be facial hair.
Take a stroll down the hall and one will feel as if they are
walking down some sort of “Facial Hair Hall of Fame,” with the likes of Rollie
Fingers, Ron Burgundy and Zach Galifianakis gracing the doors with their
presence.
And now that November is here, the theme of the floor seems
to fit perfectly.
Yes, it has arrived. The time of the year when hundreds of
thousands of men across the globe ditch their razors and shaving cream in the
hopes of sprouting hair from their face the likes of the men on the doors of
Rather 3A.
And with this month having descended upon us, it’s time to
distinguish between two activities that occur during this month, both involving
facial hair: One being the activity of No Shave November, and the other being
the works of a foundation known as Movember.
First, here’s what No Shave November is and why people do it:
“I do it because it’s a challenge,” junior MSU student Trent
Johnson said. “I do it with my friends to see who can grow the best and
grossest beard by the end of the month.”
Then Johnson, leaning in, joked about another part of No
Shave November that can sometimes be tough with the new, messy facial hair.
“And if you can pick up a girl during No Shave November,
that’s a plus-1,” he said with a laugh.
For others, No Shave November is a time to have fun.
Do you participate in No Shave November?
“Duh,” senior MSU student Bennett Prud’homme said in
response to this, as if it’s not even a question.
Why?
“November is international masculinity month,” Prud’homme
said completely serious, although the amount of fact in his statement is a tad
bit questionable. “I participate in No Shave November to reattach myself with
my inner spiritual masculine manly man.
But besides being just a month where a bunch of goofy
college kids grow out their facial hair, there is a foundation known as
Movember that uses the month to raise awareness for men’s health.
And although similar it may seem to that of No Shave
November, the Movember foundation stresses both on its Website and in contact
with staff members that they are not affiliated with No Shave November and that
they are all about the mustache.
“Movember is NOT the same thing as No Shave November,”
Movember public relations person Abbie Rumery said in an email. “Movember is only about the moustache – No
beards No goatee.”
According to Movember’s Website, this is because, contrary
to a beard or goatee, a mustache sparks a lot of conversation.
“The first year that guys did this it was 30 guys in
Melbourne, Australia and they actually raised no funds,” Movember College/University
Engagement manager Doug Prusoff said.
“What they realized when they were growing their mustaches though, is that the growth of a mustache sparks a lot of conversation. Every time someone asks, it’s an opportunity to talk about Movember and men’s health.”
“What they realized when they were growing their mustaches though, is that the growth of a mustache sparks a lot of conversation. Every time someone asks, it’s an opportunity to talk about Movember and men’s health.”
In addition, with each mustache generating as many as 2,400
conversations about men’s health, according to the Movember Website, awareness
and education then prompts people to take action or go to the doctor, making
them more aware of men’s health issues.
And since that first year back in 2003, according to Prusoff,
the foundation has exploded over recent years, having gone from just 30 “Mo’s”
(being the people who grow out mustaches for the month to raise awareness), to
over 1.1 million Mo's and $147 million funds raised in 2012.
As for No Shave November, according to freshman MSU student
Jonathon Sollish, things are also being done to help raise awareness for men’s
health. Take Berkley High School in Berkley, Michigan for example, where
Sollish was a 2013 graduate. START NEW
GRAF HERE According to Sollish, at the high school, teachers and faculty
members grow out facial hair in the month of November and raise money by
students donating money to whoever they think has the best beard.
“It’s run through our student government class,” Berkley
High School principal Randy Gawel said. “This is the third year they’ve done it
and about ten teachers and administrators participate. I’ve won the last two
years in a row so I’m the champion. I’ve got a gross hobo looking beard but
it’s all about raising money for cancer research.”
Still, at the end of the day, whether people are growing out
facial hair to raise awareness for men’s health or simply just doing it to have
fun with some friends, or even a combination of the two, the whiskers growing
out the sides of men’s faces this month is all in good fun.
Words: 811
Sources:
Doug Prusoff Movember
College/University Engagement manager
310-836-8269
Abbie Rumery PR person for Movember
(310)
450-3331 abbie@movember.com
Jonathon
Sollish
248-709-7119 sollishj@msu.edu
Trent
Johnson
248-767-0125 John3299@msu.edu
Bennett
Prud’homme
248-767-4602
Randy Gawel Principal of Berkley High School, Berkley
Michigan
248-837-8101
MM #2: Let's Look At Some MM Packages!
Alex S.: study abroad video and preview and recap and tweets #samsu
Video contains nice use of graphics, photos as B-roll, and even a neutral expert! But in the recap post, we need to treat it as a separate (if related) article, and restart with first attribution rules, an independent lede, etc.
***
Jordan J.: music trends video and preview and recap and tweets #genytunenews
Actually, this is NOT music theft, since the story itself is specifically about the music, and the music is not excessively used. The legal definition in this case is "fair use." Blog posts smartly split between one on views of music experts, and another talking to everyday students.
***
Sophie S.: social media on campus video and preview and recap and tweets #msusocmed
Good b-roll here. Preview sets up issue; recap get answers to questions. Twitter a good mix of main ideas, quotes and data.
***
Andrea U.: singing guys video and preview and recap and tweets #singingdischords
In the video, note the reporter "fronting" the piece. Let's not forget a caption there, too.
***
Kyna G.: sleep deprivation video and preview and recap and tweets #msustudentssleep
***
Christine L.: safety preparations video and preview and recap and tweets #msushooting
Let's be mindful of audio in the video. Strong tweet stream well-organized like a written story.
***
Colleen O.: Bottle bill video and preview and recap and tweets #bottlebillupdates
The video was about a proposed bottle bill; so why not show bottles for B-roll? The blog posts are smartly divided, with a post on people for teh blill, and another for opponents. Twitter stream is strong, but missing a lede tweet.
***
Shanin T.: drinking age video and preview and recap and tweets #msudrinkingage
Good use of B-roll and captions to craft together a lede; and nice job of using captions to offer text content. But make sure that text is readable, and isn't obscured by the B-roll behind it. Plus, is the music legal? Also, treat a latter blog post as a independent (even if related) item, giving it its own lede independent of the previous post.
***
Kelsey P: Black Friday video and preview and recap and tweets #bf
We need to go out and get good B-roll, like shoppers at the mall, etc. Plus, we're missing hyperlinks in the blog posts. Hash tag is too general to be unique.
***
Spencer I.: radio show video and preview and recap and tweets #wkarcurrentsports
The vid lede goes too long before we get into the substance of the story. Like a print lede, don't let a vid lede ramble. Plus, we actually overused b-roll here; it's not that we used a lot of B-roll, but we NEVER showed the people who were doing the talking.
***
Juliana M.: international students video and preview and recap and tweets #globalfestival2013
***
Mara H.: college drinking video and preview and recap and tweets #bingedrinking
We need captions when the speakers are speaking, so we know who is talking as they talk. Credits at the end aren't enough. It's like attribution in a written story; let the audience know who is saying what. The tweets also need a defining lede tweet, like in a news story. "About to interview MSU students" doesn't tell the reader what the interviews are about. Please look at how other tweet streams are structured for good examples.
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Ryan S.: No-shave November video and preview and recap and tweets #supergruffspartans
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Kristin N.: drinking limit video and preview and recap and tweets
We need to have B-roll embedded in interview segments, and not just book-ending the segments. Please see other videos for examples.
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Erik S.: living off-campus video and preview and recap and tweets #offcampusdutiesjrn200
The blog posts should have been written in more of a news style about what was discovered, rather than a first-person recap of what the reporter did. See other posts for examples.
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Isabella C.: winter biking video and preview and recap and tweets #bikesafelyatmsu
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Maya S.: dance marathon video and preview and recap and tweets #msudmmeeting
Video contains nice use of graphics, photos as B-roll, and even a neutral expert! But in the recap post, we need to treat it as a separate (if related) article, and restart with first attribution rules, an independent lede, etc.
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Jordan J.: music trends video and preview and recap and tweets #genytunenews
Actually, this is NOT music theft, since the story itself is specifically about the music, and the music is not excessively used. The legal definition in this case is "fair use." Blog posts smartly split between one on views of music experts, and another talking to everyday students.
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Sophie S.: social media on campus video and preview and recap and tweets #msusocmed
Good b-roll here. Preview sets up issue; recap get answers to questions. Twitter a good mix of main ideas, quotes and data.
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Andrea U.: singing guys video and preview and recap and tweets #singingdischords
In the video, note the reporter "fronting" the piece. Let's not forget a caption there, too.
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Kyna G.: sleep deprivation video and preview and recap and tweets #msustudentssleep
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Christine L.: safety preparations video and preview and recap and tweets #msushooting
Let's be mindful of audio in the video. Strong tweet stream well-organized like a written story.
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Colleen O.: Bottle bill video and preview and recap and tweets #bottlebillupdates
The video was about a proposed bottle bill; so why not show bottles for B-roll? The blog posts are smartly divided, with a post on people for teh blill, and another for opponents. Twitter stream is strong, but missing a lede tweet.
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Shanin T.: drinking age video and preview and recap and tweets #msudrinkingage
Good use of B-roll and captions to craft together a lede; and nice job of using captions to offer text content. But make sure that text is readable, and isn't obscured by the B-roll behind it. Plus, is the music legal? Also, treat a latter blog post as a independent (even if related) item, giving it its own lede independent of the previous post.
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Kelsey P: Black Friday video and preview and recap and tweets #bf
We need to go out and get good B-roll, like shoppers at the mall, etc. Plus, we're missing hyperlinks in the blog posts. Hash tag is too general to be unique.
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Spencer I.: radio show video and preview and recap and tweets #wkarcurrentsports
The vid lede goes too long before we get into the substance of the story. Like a print lede, don't let a vid lede ramble. Plus, we actually overused b-roll here; it's not that we used a lot of B-roll, but we NEVER showed the people who were doing the talking.
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Juliana M.: international students video and preview and recap and tweets #globalfestival2013
***
Mara H.: college drinking video and preview and recap and tweets #bingedrinking
We need captions when the speakers are speaking, so we know who is talking as they talk. Credits at the end aren't enough. It's like attribution in a written story; let the audience know who is saying what. The tweets also need a defining lede tweet, like in a news story. "About to interview MSU students" doesn't tell the reader what the interviews are about. Please look at how other tweet streams are structured for good examples.
***
Ryan S.: No-shave November video and preview and recap and tweets #supergruffspartans
***
Kristin N.: drinking limit video and preview and recap and tweets
We need to have B-roll embedded in interview segments, and not just book-ending the segments. Please see other videos for examples.
***
Erik S.: living off-campus video and preview and recap and tweets #offcampusdutiesjrn200
The blog posts should have been written in more of a news style about what was discovered, rather than a first-person recap of what the reporter did. See other posts for examples.
***
Isabella C.: winter biking video and preview and recap and tweets #bikesafelyatmsu
***
Maya S.: dance marathon video and preview and recap and tweets #msudmmeeting
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